There should be 3 bits at the beginning of your website.

They are:

  1. What you are like to work with.
  2. The effect/result of working with/choosing  you.
  3. What you actually do/what category you are in. Why you are different and better.

Here’s how I tackle this with mychael.

1.  What you are like to work with.

Turning businesses into brands is amazing! Because brand-rich businesses – are rich businesses.

I’m enthusiastic! Obsessive and clear about what I do – and why.

2. The effect/result of working with/choosing  you.

I get brands noticed, remembered and chosen. I help brands identify why they are different and better. To own their difference. And to tell their story beautifully.

3. Why you are different or better. What your unique approach is. Your brand.

Seriously Playful® means taking emotional and adventurous approaches to Brand Strategy and Storytelling. Standing out, not blending in. Brave, not boring. Creative, not cautious.

25 years and 70 awards in, I work quickly and precisely. Because I am senior enough and seasoned enough to know the rules of world-class brand building. Knowing which rules to follow is important. Knowing which rules to ignore is importanter.


As simple as 1,2,3.

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