I decided.
Today.
That I’d like to write for a Business Magazine.
Not just any Business Magazine, though.
The very best and funnest Business Magazine ever printed.
(Print’s nice).
An uplifting, lovable and valuable bi-monthly Business Magazine.
One you scribble in as you read it.
One that’s unexpected.
Light.
Snacky.
Genuinely creative.
Funny.
Brave.
Irreverent.
Seriously unserious.
Self-aware.
Playful.
Unpretentious.
Whimsical.
And just… different.
And a magazine that, if you bought a copy.
Any copy.
You’d never let your copy go.
Because you just know that your copy will grow with you.
You’ll go back to it.
Over and over and over.
Anyhow…
There isn’t one.
Not one.
They’re all a bit (check the names)…
MoneyWeek, New Business, Investor’s Chronicle, Entrepreneur, Fortune, Start Your Own Business, Business Connect, Elite Business, Business Info, SME Web, Your Business Magazine, My Business is Shiny like a Mackerel, Business Hedgehog and ShitBusiness Pterodactyl*.
…grey?
This is not business as I recognise it.
And I suppose that, since I’ve just pissed off an entire category, they’ll not be signing me up as a guest columnist anytime soon.
Hey ho.
The best business magazines that help me think about business are not business magazines.
Wallpaper*, for example.
But MoneyWeekNewBusinessInvestor’sChronicleEntrepreneurFortuneStartYourOwnBusinessBusinessConnectEliteBusinessBusinessInfoSMEWebYourBusinessMagazine.
‘Not for me.
Or am I missing something?
*Made the last three up.
‘Got bored.



