September 2020


I am one of the 17.

In TEAM 17.


Team 17 is author (and more) Michael Heppell’s concept.

Here are some of the people in TEAM 17.

  • Davina McCall (yes, that one).
  • Sarah Cox (yes, that one).
  • Michael Douglas (no, not that one).
  • Kelly Hoppen (yes, that one).
  • Tanya Byron (yes, that one).
  • Patrick Kielty (yes, that one).
  • Mychael Owen (that’s me).

What is TEAM 17?

TEAM 17 is tools, techniques and ideas.

Assembled by Michael Heppell.

Designed to change your life, I do believe.


There’s a 17 Module University.

17 Minute Sprints.

Massive Action Projects.

Bookable 17 minute 1:1 Turbo Coaching Sessions.

Group get-togethers on the 17th of each month.

And you also get to see a number of exclusive 17 Minute Interviews.

That’s where Davina McCall, Sarah Cox, Michael Douglas, Kelly Hoppen, Tanya Byron, Patrick Kielty and I come in.

And it’s all centred around The Team 17 Community.

Here’s a video about it and more:

If you don’t ever lose control.

You lose something else.

And what you lose is all so very valuable.


Control is necessary, of course.

But definitely not all of the time.

Not when you’re creating.

And not if you want to be ‘the best kind of confident’.

The Best Kind of Confident.

I have a challenge for you.

I think that your more natural state right now is this:

I feel more confident when I am in control.

And I’d challenge you.

Every now and then.

To look for the best kind of confident:

I feel confident when I lose control.

It’s because I think that the combination of confidence.

And being comfortable with being out of control.

Is so powerful.

It’s where the magic happens.


Happy accidents.






And fun.


If you don’t ever lose control.

You lose something else.

And what you lose is all so very valuable.

Always Wear Red.

My clothing brand.

Is making The Best Hand Knits in the World.

But I want to achieve much more than that.

I want to change your life.

What Always Wear Red is Really About.

Our slogan is, ‘For The Rest of Your Life.’

(Our hand knits last decades).

But I’m also encouraging you to take actual rest.

We’re hand knits that hug you.

Self-care you wear.

For your downtime.

We’re your Permission to Pause.

Because the times you do nothing – mean everything.


We not only know what we do.

(The hand knitting bit).

We know what we are for, too.

We’re for ‘You Time’.

I want people that buy Always Wear Red.

To wear Always Wear Red.

And when they wear Always Wear Red I want them to be reminded to rest.

Phone off.

So they re-energise.

And recharge.

So when they go back to doing.

They do the best work of their lives.

Because ‘You Time’ should not be that thing you try to squash into your life.

‘You Time’ IS your life.

And everything else should fit around that.

You Time.

So stop living life the wrong way round.

Try it.

In this life.

Try making ‘You Time’ the focus.

Put ‘You Time’ – first.

And if you don’t like it.

You can switch back to squashing ‘You Time’ into what you think your actual life is, in your next life OK?


‘Sounds like a plan.

I feel the irresistible urge to pontificate between 1 and 3 times a day.

I think that’s the average, anyway.


The definition I am channelling when I use the word ‘pontificate’ in this context is,

…to express one’s opinions in a dogmatic or pompous way.

And I invariably roll my eyes at the person I am talking to whilst doing it.

I shake my head a bit too.

And I speak in the most patronising tone I can muster.


I am actually quite good at pontification.

I have mastered it over the years.

And thank goodness I only feel the need to indulge a couple of times a day.

Because being a nob all of the time would be a right pain.

Especially for Lisa.


Lisa is very kind to me when I pontificate.

She has this,

You’re a nob.

Look on her face.

(I can see it in her eyes).

Yet Lisa remains very serene.


And kind.

This is a far better skill to master than my pontification skill.

Because Lisa’s mastery of kindness has the effect of making her appear calm.


And wise.

My mastery of pontification?

‘Just makes me look like a nob.

I think that more people should start a Digital Museum.

I like the term a lot.

And even though I don’t know exactly what one is.

I can imagine what one is.

(And imagining is better than knowing, anyway).

Digital Museum.

A Digital Museum is an online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I don’t mean an online presence for an actual museum.

Like these:

I mean something far more interesting.

Like, ‘The Digital Museum of Bubble Gum’.

Or, ‘The Digital Museum of Tea Towels’.

Or, ‘The Digital Museum of Crisps’.

Or, ‘The Digital Museum of a Decade of WH Smith Top Shelf Magazines from 1975 to 1985’.

That kind of thing.


I heard the term in a podcast by a good guy called Tim Stiefler.

One of Tim’s guests was talking about the fact that there was no Digital Museum of Advertising.

And that he was toying with the idea of starting one.


I just like the term.

And the idea.

Of a Digital Museum.

An online homage to a person or an era or a subject matter.

Where someone has researched, thoroughly understood and sensitively curated content.

Then presented it beautifully.

I’ll look out for what you do.


Keep this quiet, OK?

I’ve invented something.

And if you want to get in on the ground floor.

Drop me, say, ten thousand pounds and you’re ‘in’.

DM me for bank details.


I’m going to get bubblewrap filled with helium.

Or hydrogen.

So it’s really light.

And call it ‘Hubblewrap’.

So when you take a parcel to the post office and it starts floating around the sorting office.

You can charge them to post it for you.

Instead of them charging you.

Because it’ll weigh less than nothing.


Told you it was good.


If you want to get in on the ground floor.

Drop me ten thousand pounds and you’re ‘in’ OK?

I’ll look out for your message.


Tim Stiefler interviewed George Tannenbaum and Cindy Gallop. And then asked to interview me.

So I thought he either hasn’t got a fucking clue.

(Mixing the likes of me in with those icons).

Or he’s confusing me with someone else.

Anyhow, it turns out that neither of these things is true.

And I learned these 2 things from podcasting with Tim.


1. 50odd, this blog that is read all over the world now, is helping me to reach and have my thinking explored alongside some of my heroes.

2. Tim is the most interesting and layered communicator I’ve met in ages.

And a contradiction.

Because he genuinely is producing for himself (and for his clients as well I’d imagine) some of the bravest, punch-in-the-face-memorable content I’ve seen.

Yet he is also humble, likeable, clever, calm, interested and interesting.

Here’s what happened.

I completed a questionnaire last week.

The questions were good.

So the answers were good.


Have a think what your answers would be, maybe.

Here are mine:

What do you do?

What I am born to do.

Tell us what it’s like to be your age.

It’s OK.

I am aware of the brick wall, though.

The end.


But I am also aware that I will live for 1000 months only.

That’s it.

So I live bravely.

That’s why I closed down a raft of 7 figure turnover companies that I’d built when I was 46.

To do what I was born to do.

I thought that I’d better hurry up as I’d used 600 months or so doing shite that didn’t really matter.

Working with (some) people I didn’t really like.

It’s much nicer doing things that do matter.

And working with nice people.

What do you have now that you didn’t have at 25?

A daughter.

Izzy Willow.

Izobel is 4.

Insights that make judgement and comparison with and from others less powerful.

A determination to see just one film as I lie on my deathbed.

Most people see two.

The film they were in.

And the film they wish they had been in.

I am determined just to see just one.

The one I want to be in.

And what about sex?

It happens quite a bit.

Actually no, wait.

There has to actually be someone else there with you doesn’t there?


It doesn’t happen much.

And relationships?

I’m with Lisa.

Lisa puts up with me very well.

And is probably much more important than I imagine.

How free do you feel?

Interesting question.

Always Wear Red is the business that defines me most accurately.

Always Wear Red is the best hand knits in the world.

For the most important times of your life.

Your downtime.

It’s your permission to pause.

I believe in 8/8/8.

8 hour working (on something you love).

8 hours sleeping.

8 hours free.

For pausing.

Because the time you do nothing can mean everything.

All of that (albeit authentic) brand-speak aside.

I am not as free as I could be.

But that might be OK, as it goes.

I’m not sure.

Freedom in of itself is not valuable.

What you do with it, is.

What are you proud of?


Always Wear Red.

Not turning into either my dad or my stepdad.

Both of whom were cnuts (conscious misspell).

What keeps you inspired?


And Izobel.

When are you happiest?


When Izobel is laughing.

And where does your creativity go?


I imagine a world I want to live – and then I live it.

And I insist on people around me being endlessly free-thinking and creative.

I want them to think and behave in a blurty, Tourettes kind of way.

I assertively remove anyone that erodes the creativity inside anyone or anything with a great degree of determination and focus.

Creativity is breathing.

I can think of not one scenario where it’s inclusion would make anything less good.

What is your philosophy of living?

Life is nothing about what you do.
Life is all about what you are for.

And this… generosity is the most powerful driver of preeminence and leading an exceptional life.

Because generosity leads to a feeling of value and self-worth.

And value and self-worth leads to confidence.

And confidence leads to excellence, preeminence and leading an exceptional life.

I see this as very straight forward.

And dying.

It makes me very, very sad.

And urgent.

I’m still processing death as a notion.

I plan to avoid it if I can.

If I ever meet God.

(Which I won’t.

Because she doesn’t exist.

But if she did).

I’d encourage her to leave the death bit out.

To create both love and death in the same lifetime is the cruelest idea.

Are you still dreaming?



It is food to me.

Imagination and creativity are everything.

Research shows that judgment and comparison begin to erode dreams and creativity at the age of 5.

We rediscover dreaming and creating as we get older.

Because we remove the two aforementioned blockers more effectively as we celebrate (and indeed crave) our uniqueness more confidently.

I could run, growling into every day.

Desperate to dream and do at every juncture.

And take everyone with me, too.

What was a recent outrageous action of yours?

I appeared in a TV programme where a psychologist was placed with me and my team for a week.

His intention was to bond us so closely that we’d come to work naked on the Friday.

This was pilot show for Virgin 1 TV channel relaunched.

They asked.

I said yes.

3 million people saw it in year one.

10m+ to date.

Being filmed driving 10 miles to work with an A to Z on your willy is.



(And cold).