A video for you.

If you are a mother.

Or a father.

Or a daughter.

Or a son.

Here it is: https://youtu.be/kxN3p2QyqDk


    • Michael Owen

      I like simple, effective, relatable things.

      This is the first post I’ve done that, I’d wager, more people will shed a tear than not.

      Perhaps because it’s something we can all do and normally never do.

      And because, maybe, some of the people we’d like to try it with are no longer here.

      By the way, some brand picked this up and adapted it for an ad campaign.

      Not unsurprisingly I suppose.

      But I like the original study best.

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