I think I mean ‘Manners in Marketing’. But I might just mean brands giving a shit. Or brands thinking about prospects and customers as…

Using jargon and acronyms is powerful! Here are just some of the amazing things that using jargon and acronyms can, and does, achieve: 1.…

I’m lucky enough to write copy for a handful of brands around the world. It never starts with writing, though. Not with me as…

Man goes to the Doctor and says, “Doctor, when I lift my right arm, it really hurts.” Doctor says, “Well stop doing it then.”…

Whilst doing my Marketing MA (before dropping out after 11 months because the business I was running took over), two notable things happened. First,…

I was asked to think about how a brand’s social initiatives affect reputation. Two points. POINT 1. Why are we in business at all?…

“How can you use AI to optimise your media budget?” I was asked. Here’s what I said. Well, if you have (say) 5 things…

LinkedIn asked me what are some innovative strategies for creating new categories for your brand? As a general rule, there’s only one. And it’s…

I wrote a short story in 2019, on my 50odd blog, about alcohol. The story was a wry-smile. I talked about how alcohol cleverly…

Here’s how brands function as brands – but keep a ‘human’ element, too. (In other words, this is how businesses maintain a consistent brand…

Here’s how I blurtily answered the question, ‘What makes a great marketer?’ (I quite like blurty. It’s raw). Read. Then read some more. Form your…

I was asked this question this week: How can you build brand equity in the fashion industry? Here’s what I said. I think that,…

I talk in pictures. Mostly. That’s why I describe investing in design, when your messaging is rubbish, is like respraying your car with a…